Why - Inspire
Our company, LifeTree, builds on the South African Ubuntu philosophy. Ubuntu stands for 'I am because we are'. The vision of LifeTree is inspired by the Ubuntu values. The word Ubuntu is used in various Bantu languages such as Zulu, Xhosa and Ndebele. Ubuntu consists of two words: ubu- and -ntu. Ubu- stands for ‘being’ in its most general, abstract form. In this sense ‘being’ is not a static concept, but something that is incessantly developing. However, this form of 'being' is still enveloped. -Ntu stands for the unfolding of this enveloped ‘being’, whereby it becomes concrete. The human being, called Umuntu, is able to investigate matters such as existence and truth, thus gathering knowledge. -Ntu therefore embodies the epistemological aspect of human existence. Ubuntu is based on the holistic nature of existence and regards life as a stream in which you, as a human being, do not swim around as a separate individual, but of which you are a part. From this perspective, you could say that Western man reasons his anchors away and becomes adrift. Egocentricity, loneliness and depression are logical consequences.
LifeTree believes that the philosophy of Ubuntu can make a valuable contribution to the development of universal humanity. As far as LifeTree is concerned, the Ubuntu principles of organic connectedness, fundamental equality and lived solidarity are indispensable for the future of mankind and the planet. For LifeTree, the following core values ensue:
Sustainable and peaceful society
Every person is unique. Every person should have the opportunity to develop his/her talents in the way that suits them, within their abilities and the possibilities they have, and with respect for everything that lives. We believe that everyone should have the chance to build a life. An independent and dignified existence that contributes to a sustainable and peaceful society. Contributing to a society that is in harmony with nature. A society in which your cultural background, identity, religion, sexual orientation and/or age do not matter.